Long Wear Hong started off as a small fabric wholesaler with two partners, Kwan and Wu, in a small unit on the 2/f of 23 Jervois Street in Central. The partners saw strong demand in fabric needs with the many local tailors, and travelling tailors in Hong Kong. Competition was keen with 15-20 decent players in the market - but this did not inhibit the partners to succeed
Back in the days, Japanese fabric was popular among the customers - great quality, technologically advanced, value for money. Wholesale business grew by leaps and bounds - until the oil crisis of the 70's, which led to decelerated business activity, banks unwilling to lend money, and so on. As the Japanese economy and the yen began to strengthen, Japanese fabrics were no longer the deal. Korean fabrics became the next best thing.
1980's saw Wu leaving the business due to health reasons. Kwan carried on, buying shares from the Wu family. Hence cash was tight and business struggled along. Kwan came to the idea to stay closely located to the customer for closer business ties, which brought about the move to Kowloon side, to our previous business address at 2/f of 94 Nathan Road, Tsim Sha Tsui.
The change in location brought about huge success, and business began to pick up gradually. From the late 80's and onwards, LWH started to distribute brands Vitale Barberis Canonico , Dormeuil , Loro Piana , Hesworth , Colombo , Drapers, Piacenza , Standeven, Bower Roebuck , Giorgio Vallino, and many more. Majority of the brands are sourced from the wool hub in Biella, Italy or nearby towns, which is well known for wool manufacturing since the 13th century.